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Privacy Policy

The privacy of users is of utmost importance to RAQUEL SERRANO.

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This section details how personal data of individuals interacting with this website is collected, processed, and protected. This policy explains RAQUEL SERRANO's personal data processing practices in accordance with the applicable regulations in the European Union and Germany. Users are encouraged to carefully read this document, along with the Legal Notice and Cookie Policy, before using the website.

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In accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR) and the German Federal Data Protection Act (BDSG), RAQUEL SERRANO BORRAZ informs users that, by accepting this Privacy Policy, they give their explicit, informed, free, and unequivocal consent for their personal data to be processed by RAQUEL SERRANO BORRAZ as the data controller.

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The processing of personal data is carried out under strict technical and organizational security measures to ensure its protection, in compliance with the applicable regulations. Additionally, the data will only be used for the legitimate purposes specified in this policy and will not be shared with third parties without an appropriate legal basis.

If the user resides in Germany, the specific provisions of the BDSG also apply, including additional rights regarding access, rectification, and deletion of data, as well as restrictions on processing in certain cases.

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Who is responsible for this website?

  • Identity of the controller: RAQUEL SERRANO BORRAZ

  • Trade Name: RAQUEL SERRANO

  • Tax ID: 25190856Z

  • Address: Schleissheimerstrasse 232a, 80797 München, Germany

  • Email: hello@mowom.space

  • Activity: Sustainability services for small and medium-sized enterprises.

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What personal data is collected on this website?

For the purposes established in this Privacy Policy, RAQUEL SERRANO collects and processes the following personal data, depending on the products, services, or interactions the user has with this website:

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  1. Identification data

    • Full name.

    • Username (if registering on platforms or commenting on the site).

  2. Contact data

    • Postal address.

    • Email address.

    • Mobile or landline phone number.

  3. Browsing and website usage data

    • IP address.

    • Browser type and device.

    • Pages visited, browsing time, and activity on the website.

    • Preferences and usage habits.

  4. Transaction and billing data

    • Banking or payment details (if purchasing services).

    • Billing address.

    • Purchase history or acquired services.

  5. Data provided via forms or communications

    • Information voluntarily submitted through contact forms.

    • Messages sent via email or chat.

    • Comments on blogs or associated social networks.

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What is the legal basis for processing this data?

We process your personal data based on the following legal grounds:

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  • Performance of a contract with RAQUEL SERRANO, for the provision of services, publishing advertisements, and managing the requested services.

  • User consent regarding contact, subscription to content, and the sending of commercial communications via email, cookies, or messaging systems.

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For what purposes will we process your data?

This website contains various forms through which personal data is collected. Each form has a specific purpose, and the data provided will be processed exclusively for the purposes indicated below:

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1. Content subscription forms

The data provided will be used to send you the Newsletter and keep you informed about news, exclusive content, and occasional offers intended for https://www.rmowom.space/ subscribers.

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The legal basis for this processing is the user's consent, which can be revoked at any time via the unsubscribe link included in each email.

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2. Comment form

The personal data entered in this form will be used exclusively to manage, moderate, and publish comments on the website.

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The legal basis for this processing is the user's consent, given when completing and submitting the form.

 

Comments may be reviewed before publication to prevent inappropriate, offensive, or rights-violating content.

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3. Contact form

This form allows users to send inquiries, suggestions, or requests for professional collaborations.

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The data provided (such as email and name) will be used exclusively to respond to the request and provide the required information.

 

The legal basis for this processing is the execution of pre-contractual measures (in the case of service inquiries) or the legitimate interest in handling requests.

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Additional use of data

Regardless of the form used, the data may also be used to:

  • Improve the user experience on the website by analyzing browsing patterns and preferences.

  • Ensure security and prevent fraud in the use of the offered services.

  • Comply with legal obligations regarding data protection, taxation, and e-commerce.

 

All data will be processed under strict technical and organizational security measures and will not be shared with third parties without a justified legal basis.

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Retention Period for Personal Data

On the RAQUEL SERRANO website, your data will be processed and stored responsibly and in compliance with current data protection regulations.

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How long do we retain your data?

The retention period for personal data depends on the purpose of the processing and the applicable legal obligations. Below are the retention periods for each type of processing:

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1. Purchase and billing data

Data related to purchases, billing, and payments will be retained for 10 years, in accordance with fiscal and commercial obligations established by the German Fiscal Code (Abgabenordnung, §147 AO) and the German Commercial Code (Handelsgesetzbuch, §257 HGB).

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After this period, the data will be blocked and deleted unless they need to be retained due to ongoing claims or legal disputes.

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2. User account data

Your user account data, such as your name, email address, and credentials, will be retained as long as your account remains active.

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If you decide to close your account, your data will be blocked and deleted within a maximum of 30 days, unless there are legal obligations requiring their retention.

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3. Contact and inquiry data

Contact data provided through inquiry or information request forms will be retained for 6 months after the last interaction, for follow-up purposes, unless a contractual or commercial relationship arises.

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4. Newsletter subscription data

Data provided for receiving the Newsletter will be retained until you withdraw your consent.

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You can unsubscribe at any time via the cancellation link included in each email.

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5. Cookies and tracking technologies data

The retention period for cookies depends on their type:

  • Session cookies: Automatically deleted when the browser is closed.

  • Persistent cookies: Stored on the device for a maximum of 2 years, unless deleted earlier by the user through browser settings.

More information can be found in our Cookie Policy.

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6. Data used for legal compliance and claims defense

If data is required to comply with legal obligations or for the exercise or defense of claims, they may be retained in a blocked state until the applicable statutory limitation periods expire, which may range from 3 to 10 years, depending on the applicable regulations.

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How and where is your data stored?

Your data is stored on secure servers located within the European Union. Data will not be shared with third parties unless there is a legal obligation or you have given your explicit consent.

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What Are Your Rights Regarding the Use of Your Data?

Anyone has the right to obtain confirmation as to whether RAQUEL SERRANO is processing personal data concerning them.

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Individuals have the right to:

  • Request access to their personal data.

  • Request rectification if the data is inaccurate or incomplete.

  • Request deletion of their data when it is no longer necessary for the purposes for which it was collected or when consent is withdrawn.

  • Request restriction of processing under certain circumstances, such as while the accuracy of the data or the lawfulness of processing is being verified.

  • Object to the processing of their data, in which case RAQUEL SERRANO will cease processing, except for compelling legitimate reasons or for the exercise or defense of legal claims.

  • Request data portability, when technically possible, to receive their data in a structured format and transmit it to another data controller.

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If you have given consent for a specific purpose, you have the right to withdraw that consent at any time, without affecting the lawfulness of the processing based on consent before its withdrawal.

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If you believe that your data protection rights have been violated, especially if you have not been satisfied with the exercise of your rights, you have the right to lodge a complaint with the Federal Commissioner for Data Protection and Freedom of Information of Germany (BfDI):

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To exercise your rights regarding data processing by RAQUEL SERRANO, you can submit your request to hello@mowom.space.

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Online Tracking – Meta (Facebook) Ads

This website uses Meta (Facebook) tracking pixels to collect data about users who interact with our advertising campaigns. This information allows us to generate leads, offer a personalized experience, and improve the performance of our campaigns.

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What Are Meta (Facebook) Tracking Pixels?

Meta (Facebook) tracking pixels are small images placed on our web pages that allow us to collect data about people who click on our ads or interact with our content. This data is stored on Meta (Facebook) and can be used to create custom audiences, optimize ad targeting, and measure campaign performance.

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What Type of Data Do Meta (Facebook) Tracking Pixels Collect?

Meta (Facebook) tracking pixels may collect the following types of data:

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  • Contact information: Name, email address, phone number (optional).

  • Demographic data: Age, gender, location (country, city).

  • Interests: Topics the user is interested in based on their activity on Meta (Facebook) and the web.

  • Online behavior: Websites visited, ads clicked, interactions with our campaigns.

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How Is the Data Collected by Meta (Facebook) Tracking Pixels Used?

The data collected by Meta (Facebook) tracking pixels is used for the following purposes:

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  • Generate leads: Use the data to identify and contact potential customers interested in our products or services.

  • Provide a personalized experience: Show users more relevant ads and content based on their interests and online behavior.

  • Measure the performance of our campaigns: Analyze the effectiveness of our advertising campaigns and optimize them for better results.

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How Can You Control the Data Collected by Meta (Facebook) Tracking Pixels?

You can control the data collected by Meta (Facebook) tracking pixels by visiting Meta (Facebook)'s ad settings page (https://www.facebook.com/business/help/804356493298632) and selecting the desired data settings.

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How Can You Get More Information About Meta (Facebook) Tracking Pixels?

For more information about Meta (Facebook) tracking pixels, you can visit the Meta (Facebook) developer page (https://developers.facebook.com/) or contact Meta (Facebook) directly.

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In compliance with current data protection regulations, we inform you that:

  • Personal data collected through Meta (Facebook) tracking pixels is processed anonymously and in aggregate form and is not used to identify specific individuals.

  • Personal data collected through Meta (Facebook) tracking pixels is stored on Meta (Facebook) servers located in the United States. Meta (Facebook) is certified under the EU-U.S. Privacy Shield, meaning it complies with data protection requirements set by the European Union and the United States.

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Notification and Declaration of Data Breaches

At RAQUEL SERRANO, we take appropriate security measures according to the level of risk to protect personal information against loss, misuse, unauthorized access, disclosure, alteration, and destruction, considering the risks involved in processing and the nature of personal information.

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However, if RAQUEL SERRANO determines that your service data has been misused (including by an employee of RAQUEL SERRANO), exposed due to a security breach, or improperly acquired by a third party, RAQUEL SERRANO will immediately inform you of such a security breach, misappropriation, or improper acquisition.

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To Whom Will Your Data Be Disclosed?

Many tools used on this website for data management are provided by third parties. To offer services strictly necessary for business operations, RAQUEL SERRANO shares data with the following service providers under their respective privacy terms:

  • External service providers (e.g., payment processing services, order processing, analytics, marketing campaign management, website management, email distribution, and other similar service providers) to perform business functions on behalf of RAQUEL SERRANO.

  • The web development and maintenance company or the hosting provider may occasionally access this website. These companies have signed a service provision contract that obliges them to maintain the same level of privacy applied to the data processing carried out on this website.

  • Any international data transfer resulting from the use of tools or service providers adheres to the Privacy Shield agreement, ensuring that American software companies comply with European data protection policies regarding privacy, confidentiality, and data security.

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Specifically, this website uses the following tools:

  • Email marketing tool: Wix

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Segmentation and Profiling

The personal data provided at the time of subscription, contact, website interaction, and any other data supplied during navigation, including information collected through cookies related to browsing habits, will be used for segmentation or categorization purposes. These data will be applied to activities related to general administration management, information distribution, advertising space marketing, analysis of user/client requests, statistical studies on services and content usage, preferences, and surveys or forms.

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Profiling, through the analysis of automated individual decisions, involves using your personal data to evaluate specific personal aspects such as analyzing and predicting economic situation, personal preferences, interests, behavior, location, movements, and attitudes. The logic behind profiling is based on statistical procedures. As a result, personalized communications with content related to sustainability for small and medium-sized enterprises will be sent to users based on their interests.

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The legal basis for processing your data for the mentioned purposes and for making automated individual decisions through profiling is the consent you provide by selecting the indicated checkbox.

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The data used in profiling and shown to advertisers do not allow the identification of users. Instead, we display statistical graphs that include audience demographics such as age, country, gender, etc.

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Data Security and Confidentiality

https://www.mowom.space/ is committed to using and processing user personal data with confidentiality, in accordance with its intended purpose, and to complying with its obligation to protect such data. The company implements all necessary measures to prevent alteration, loss, unauthorized processing, or access in compliance with current data protection regulations.

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This website includes an SSL certificate, a security protocol that ensures data is transmitted integrally and securely—meaning that data transfer between a server and the web user (and vice versa) is fully encrypted.

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However, https://www.mowom.space/ cannot guarantee the absolute invulnerability of the Internet and, therefore, cannot completely prevent potential data breaches by fraudulent third-party access.

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Regarding confidentiality in processing, RAQUEL SERRANO ensures that any individual authorized by RAQUEL SERRANO to process customer data (including staff, collaborators, and service providers) is legally or contractually bound to confidentiality obligations.

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If a security incident occurs, RAQUEL SERRANO will notify the client without undue delay and will provide timely information regarding the security incident as soon as it becomes known, or when reasonably requested by the client.

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Accuracy and Truthfulness of Data

As a user, you are solely responsible for the truthfulness and accuracy of the data you submit to https://www.mowom.space/, thereby exempting RAQUEL SERRANO from any liability in this regard. Users guarantee and take responsibility, in any case, for the accuracy, validity, and authenticity of the personal data provided and commit to keeping it properly updated. The user agrees to provide complete and correct information in the contact or subscription form.

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Revocability

The consent granted for both the processing and transfer of personal data can be revoked at any time by notifying RAQUEL SERRANO under the terms established in this Policy for exercising ARCO rights. Such revocation will not have retroactive effects under any circumstances.

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Changes to the Privacy Policy

RAQUEL SERRANO reserves the right to modify this policy to adapt it to legislative or judicial developments, as well as industry practices. In such cases, changes will be announced on this page within a reasonable period before they take effect.

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This privacy policy was last modified on February 21, 2025.

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